When you change the way you look at things, the things you look at change.

04.22.2013 / Author: Dipika Kohli

Uncovering Durham, NC, residents’ most passionate dreams—articulated in one word per person—for their city’s future, community art project STITCH is in its final stretch of a Kickstarter campaign, which is set to end on

“Love,” “blessed,” and “yeasty,” are a few of the 276 words that emerged as more than 500 people added their own and voted on words garnered by a simple question, “In one word, tell us what you’d like to see Durham become.” From the mayor to young schoolgoers, words gathered by hand by asking directly or through an online form came together. You can see the word cloud at http://www.orangutanswing.com/stitch.

STITCH is the name of the project underway to collect the community’s voice for what it would like to become, and make that into something tangible. That’s where the April 8 launch for Kickstarter comes in. It’s a crowdsourcing platform to gather microfunds through which the organizers—Akira Morita and his wife Dipika Kohli, who are co-owners of their own creative studio, seek to generate conversations around how art is perceived in the community, gather support for the local artists, and change the way things are done normally. STITCH is a way to bring the creative process of discovery and play into a public forum.

Can the team gather enough interest from local citizens to art direct original new artworks by some 20 local artists that will be inspired by STITCH’s Top 50 words? That’s the question the Kickstarter will seek to solve.

read more

Ten Meters of Thinking: The ABC of Communication

03.11.2013 / Author: Paul Hughes

Through his ’10 meters of thinking’ Paul Hughes unrolls stories that create organizational change. This change is an ongoing path where he uses design & branding to pave the way and offer signposts for the journey, which he coaches participants to walk with practical steps.

Ten Meters of Thinking is a visual/verbal experience where Paul Hughes draws as he speaks. Across ten meters of paper he reveals stories that are used to stimulate individual and organizational change. Storytelling is a timeless art that Paul applies in a timely manner.

continue reading

Branding is a choice.

08.14.2012 / Author: Ryan Anderson

The easiest way to explain what a design is to a non-designer is that it is a series of decisions. From the broad (“what is this thing?”) to the minute (“should this be one pixel closer?”), every decision shapes the final product. The difference between good and great design often lies in the strength of and commitment to those decisions.

Branding follows the same principle. When a logo doesn’t have a strong rationale, if the corporate colours are chosen because it’s the colour of someone’s bedroom, that’s when branding fails.
continue reading

Creative Process Study 21

06.03.2012 / Project: Apotek Hjartat


BVD has created a new graphic identity for Apotek Hjartat, the largest independent actor on the swedish pharmacy market which was deregulated in 2009 after being a government owned monopoly. The graphic design was applied to different identity carriers as store concept, website, packaging design for their own series, bags, printed matters, exterior signage, posters, receipts etc.

read more

What is Damn Good Design?

05.04.2012 / Author: Steve Zelle

Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good design can surprise us, make us smile, form strong opinions, and result in action.

In the recently published book Damn Good: Top Designers Discuss Their all Time Favourite Projects, Tim Lapetino and Jason Adam of design-firm Hexanine explore what sets Damn Good work apart.

continue reading

Creative Process Study 20

10.13.2011 / Project: Utrecht City Theatre


Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.

read more