FocusRx is a small consultancy with a finely nuanced understanding of pharmaceutical laws and systems. Using this specialized expertise, they partner with large health care provider organizations to develop prescription plans that work and make sense for the end-users. We are talking about ridiculously complicated, labyrinthine systems that would make the average head spin. FocusRx sought a graphic identity that could portray this narrow specialization within the health care field and demonstrate its value. Because they operate in an industry where efficiency and precision are a mandate, their identity must be clear, simple, and direct, but with a character that distinguishes this company amongst its peers.
Study 03
We were approached by Garbage Critic—a waste reduction and management consultancy—to design an identity for their startup. As a new agency with extensive experience in the public sector, it aimed to position itself as the leader in the field, as an innovator but also as a valuable team player in the quest for widely adaptable solutions to the waste problems we face. One of our challenges was to represent waste—something few people wish to think about—in a way that was engaging and eloquent.
Study 02
Shevet Achim is a charitable organization that brings together Palestinian families and Israeli surgeons—to provide life-saving heart surgeries for Palestinian children while breaking down cultural barriers. Even though their strategic work of peace and compassion spoke volumes, the identity needed an overhaul. We wanted to amplify the core message, allowing the great humanitarian work to shine through
Study 01
Designing your own identity is a very personal project, and possibly the hardest job you can accomplish as a creative. The pressure of unlimited possibilities, working with the toughest client – yourself – and under the gaze of your peers’ critical eyes: it has to be right. It has to be bombproof.
