This following article and it’s comments are from the holding page that was up while the Processed Identity site was being developed.
Thanks for your interest in Processed Identity, our soon to be launched website that explores the creative processes designers use when defining and refining visual brands.
The site will serve both as a source of inspiration to designers as well as a platform to illustrate the benefits that only a customized and structured process can achieve. Unlike the logo-of-the-day sites that exist, all work shown will be the result of a client/designer relationship, so all designs will be from published projects.
There is clearly a market for stock identity solutions considering the recent news that iStockPhoto will begin selling pre-designed logos alongside other sites like Brandstack. We believe this has highlighted the need for designers to explore and promote the value of a ‘processed identity’.
A January launch for the site is planned and we are looking for designers to share insights into how they were able to achieve results, through the detailed storytelling of their process. We are currently working on the framework these stories will take, and once complete, will provide designers with questions and requirements to guide their submissions. If you would like to participate or have suggestions on the framework, or questions that should be included, please let us know.