Creative Process Study 21

06.03.2012 / Project: Apotek Hjartat


BVD has created a new graphic identity for Apotek Hjartat, the largest independent actor on the swedish pharmacy market which was deregulated in 2009 after being a government owned monopoly. The graphic design was applied to different identity carriers as store concept, website, packaging design for their own series, bags, printed matters, exterior signage, posters, receipts etc.

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Creative Process Study 20

10.13.2011 / Project: Utrecht City Theatre


Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.

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Creative Process Study 19

09.29.2011 / Project: International Beverages (InBev)

Pierini Partners

Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among other changes, Adrian Pierini managed to achieve this goal.

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Creative Process Study 18

05.09.2011 / Project: wanderlust

Foreign Policy Design Group

Brief and Vision

wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in engaging & immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the rooms.

We were tasked to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, of the process of discovery, of that innocent dream-like feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look & feel very different. Our challenge is to achieve a cohesive voice and unity through the branding and identity. A voice which will also augment the ideals and creativity of the project yet still preserve the honesty of the meaning of “wanderlust”.

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Creative Process Study 17

02.10.2011 / Project: Boulder Soup Works

Gary Wiese

Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process of these soups robs the ingredients of nearly all of their nutritional value. BSW soups are handcrafted and start with the freshest, organic ingredients and cooked so carefully that they’re naturally gluten-free.
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Creative Process Study 16

01.10.2011 / Project: Big Design Challenge Cornwall

Dion Star


I am an independent Designer, Art Director & p/t University Lecturer at University College Falmouth.

Dott Cornwall is part of a program of events developed by the Design Council, driving design-led solutions to economic and social challenges throughout the UK. The Design Council, Cornwall Council, University College Falmouth and Technology Strategy Board have partnered to deliver the Dott programme throughout Cornwall and the Isles of Scilly during 2010 & 2011.

SEA Communications, an emerging social design agency where charged with delivering DOTT’s final showcase project, a community design challenge. I was invited to come on board to provide some creative direction and to develop the identity.

My first task was to present an overview of the Design Challenge objectives & strategy. What were the areas of debate, themes and insights? This initial overview became the working brief for the identity.

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