Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among other changes, Adrian Pierini managed to achieve this goal.
Creative Process Study 18
Brief and Vision
wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in engaging & immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the rooms.
We were tasked to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, of the process of discovery, of that innocent dream-like feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look & feel very different. Our challenge is to achieve a cohesive voice and unity through the branding and identity. A voice which will also augment the ideals and creativity of the project yet still preserve the honesty of the meaning of “wanderlust”.
Are we allowed to be creative?
Picture it.
The seed of an idea parks in your head. And won’t dislodge.
The more you talk about it, the more it spools from vague to shapely. But it’s still elusive.
As you attempt to articulate, you know your speech is warbled. That doesn’t stop you.
People look at you like you have three heads. No matter. You continue your soliloquy.
Every. Chance. You. Get.
And then, one minute, you float from scattered to perfect clarity.
You’ve bubbled over.
Every molecule in your body shakes with new knowledge: it’s time.
Pick up the pencil. Flesh a first, clean line.
Welcome to the creative process.
One Year of Processed Identity (Time for Change)
Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design.
A year was also long enough to know I needed to make some changes.
How does your design process differ when you work on your personal projects?
Gary Wiese:
My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily matter.
Creative Process Study 17
Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process of these soups robs the ingredients of nearly all of their nutritional value. BSW soups are handcrafted and start with the freshest, organic ingredients and cooked so carefully that they’re naturally gluten-free.
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