The thing about brand design is that it brings with it a communication imperative. We are a creative brand agency providing brand strategy and design to clients across almost every conceivable market. Our methodology is built-upon the belief that the role of brand is to serve the business. It then follows that the role of design is to deliver the promise of the brand. Many designers see this approach as unnecessarily restrictive, we we see it as not just completely necessary, but also the launching pad for unrestricted design with purpose.
The primary demand we place on our brand identity design is that the solution must communicate both the brand proposition and the brand personality to the market — something a solution of style alone can never achieve. Whilst the defined brand personality drives the style dimension of the design, the conceptual message provides the cues for communicating the brand proposition.
