Creative Process Study 21

06.03.2012 / Project: Apotek Hjartat


BVD has created a new graphic identity for Apotek Hjartat, the largest independent actor on the swedish pharmacy market which was deregulated in 2009 after being a government owned monopoly. The graphic design was applied to different identity carriers as store concept, website, packaging design for their own series, bags, printed matters, exterior signage, posters, receipts etc.

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What is Damn Good Design?

05.04.2012 / Author: Steve Zelle

Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good design can surprise us, make us smile, form strong opinions, and result in action.

In the recently published book Damn Good: Top Designers Discuss Their all Time Favourite Projects, Tim Lapetino and Jason Adam of design-firm Hexanine explore what sets Damn Good work apart.

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Creative Process Study 20

10.13.2011 / Project: Utrecht City Theatre


Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.

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Creative Process Study 19

09.29.2011 / Project: International Beverages (InBev)

Pierini Partners

Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among other changes, Adrian Pierini managed to achieve this goal.

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Creative Process Study 18

05.09.2011 / Project: wanderlust

Foreign Policy Design Group

Brief and Vision

wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in engaging & immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the rooms.

We were tasked to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, of the process of discovery, of that innocent dream-like feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look & feel very different. Our challenge is to achieve a cohesive voice and unity through the branding and identity. A voice which will also augment the ideals and creativity of the project yet still preserve the honesty of the meaning of “wanderlust”.

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One Year of Processed Identity (Time for Change)

04.14.2011 / Author: Steve Zelle

Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design.

A year was also long enough to know I needed to make some changes.

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