Creative Process Study 20

10.13.2011 / Project: Utrecht City Theatre


Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.

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Are we allowed to be creative?

04.18.2011 / Author: Dipika Kohli

Picture it.

The seed of an idea parks in your head. And won’t dislodge.

The more you talk about it, the more it spools from vague to shapely. But it’s still elusive.

As you attempt to articulate, you know your speech is warbled. That doesn’t stop you.

People look at you like you have three heads. No matter. You continue your soliloquy.

Every. Chance. You. Get.

And then, one minute, you float from scattered to perfect clarity.

You’ve bubbled over.

Every molecule in your body shakes with new knowledge: it’s time.

Pick up the pencil. Flesh a first, clean line.

Welcome to the creative process.

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How does your design process differ when you work on your personal projects?

02.10.2011 / Question submitted by: Dion Star

Gary Wiese:

My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily matter.

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Creative Process Study 17

02.10.2011 / Project: Boulder Soup Works

Gary Wiese

Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process of these soups robs the ingredients of nearly all of their nutritional value. BSW soups are handcrafted and start with the freshest, organic ingredients and cooked so carefully that they’re naturally gluten-free.
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Finding Craft in the Process

02.10.2011 / Author: Laura Shore

In her brilliant and wide-ranging article about systems thinking in the 2010 CA design annual, DK Holland writes: “In reality, effective graphic design is both a craft and a discipline requiring concentrated strategic thinking.” She describes it as both an artistic commodity and intellectual pursuit. Professional discourse over the years has oscillated between these two poles. From my perch in the marketing department at Mohawk I’ve seen this play out in designers’ approach to materials—alternately celebrating and dismissing physical substrates like paper.

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Thoughts From the Future of Design: Chicago Portfolio School

01.10.2011 / Author: Steve Zelle

The established designers of today will eventually give way to fresh talent. What are the thoughts these young designers have about graphic design and the challenges and changes we face? Will they reshape the way design is approached and valued? In what I hope will be a series of interviews, the students of Advanced Logo Design at the Chicago Portfolio School answer a series of questions provided by followers of the Processed Identity Twitter stream.
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