Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among other changes, Adrian Pierini managed to achieve this goal.

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Brief and Vision

wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in engaging & immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the rooms.

We were tasked to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, of the process of discovery, of that innocent dream-like feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look & feel very different. Our challenge is to achieve a cohesive voice and unity through the branding and identity. A voice which will also augment the ideals and creativity of the project yet still preserve the honesty of the meaning of “wanderlust”.

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Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process of these soups robs the ingredients of nearly all of their nutritional value. BSW soups are handcrafted and start with the freshest, organic ingredients and cooked so carefully that they’re naturally gluten-free.
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