Creative Process Study 21

06.03.2012 / Project: Apotek Hjartat

BVD

BVD has created a new graphic identity for Apotek Hjartat, the largest independent actor on the swedish pharmacy market which was deregulated in 2009 after being a government owned monopoly. The graphic design was applied to different identity carriers as store concept, website, packaging design for their own series, bags, printed matters, exterior signage, posters, receipts etc.

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Creative Process Study 20

10.13.2011 / Project: Utrecht City Theatre

Edenspiekermann

Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.

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One Year of Processed Identity (Time for Change)

04.14.2011 / Author: Steve Zelle

Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design.

A year was also long enough to know I needed to make some changes.

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How does your design process differ when you work on your personal projects?

02.10.2011 / Question submitted by: Dion Star

Gary Wiese:

My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily matter.

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Creative Process Study 17

02.10.2011 / Project: Boulder Soup Works

Gary Wiese

Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process of these soups robs the ingredients of nearly all of their nutritional value. BSW soups are handcrafted and start with the freshest, organic ingredients and cooked so carefully that they’re naturally gluten-free.
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Finding Craft in the Process

02.10.2011 / Author: Laura Shore

In her brilliant and wide-ranging article about systems thinking in the 2010 CA design annual, DK Holland writes: “In reality, effective graphic design is both a craft and a discipline requiring concentrated strategic thinking.” She describes it as both an artistic commodity and intellectual pursuit. Professional discourse over the years has oscillated between these two poles. From my perch in the marketing department at Mohawk I’ve seen this play out in designers’ approach to materials—alternately celebrating and dismissing physical substrates like paper.

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